Social Media Video Calendar for E-commerce
A structured approach to video content planning. This weekly calendar helps e-commerce brands maintain consistent, engaging video presence across platforms.
Weekly Schedule
Monday: New Product Spotlight
Feature a new or trending product with a 4-8 second teaser video.
- Focus on the "wow" factor
- Generate 2-3 variations
- Post to TikTok and Instagram Reels
Tuesday: Customer Problem → Solution
Show how your product solves a specific customer pain point.
- Start with the problem
- Reveal the solution (your product)
- Include a call to action
Wednesday: Behind the Scenes
Share your brand story or product development process.
- Humanizes your brand
- Builds trust and connection
- Works well as longer-form content (15-30s)
Thursday: Product Comparison
Compare your product with alternatives or show before/after results.
- Honest, fair comparisons build credibility
- Highlight unique selling points
- Great for Facebook Ads
Friday: Weekend Deals
Promote weekend sales with eye-catching video ads.
- Urgency drives action
- Countdown feel
- Strong call to action
Weekend: User Reviews & Testimonials
Share customer stories and reviews in video format.
- Social proof converts
- Authentic voices resonate
- Repurpose written reviews as video
Monthly Themes
- Month 1: Hero products — your best sellers
- Month 2: New arrivals — fresh content
- Month 3: Seasonal — holidays, events, trends
- Month 4: Customer favorites — community driven
Time Investment with AI
With AI video generation, creating a full week of content takes less than 30 minutes:
- 5 product videos × 3 minutes each = 15 minutes
- Plus upload and scheduling = 15 minutes
Compare that to traditional video production: 20+ hours per week of filming, editing, and optimizing.