The claim is simple: paste a product URL, get a video ad. This is what actually happens in between, and what decides whether the result is good.
What the importer takes
Paste a URL from Shopify, Amazon, AliExpress, eBay, Etsy, Temu or thousands of other stores. The importer reads the product title, the description and the images. Nothing you have already written into your store gets retyped.
Some sites block automated reading. When that happens the agent says so plainly and asks for photographs instead, which produces the same result with one extra sentence from you about what the product is.
What the agent asks
A few short questions: who the ad is for, what you want the viewer to do, what tone fits. You can answer in your own words or tell the agent to decide from the product data.
This is the step worth two extra minutes. An ad planned around "women 30 to 45 who cook a lot and hate clutter" is a different ad from one planned around silence, and the difference is visible in the first second of the result.
What the planning step does
Before a frame is rendered, the agent writes the sequence: an opening hook, the product moment, a closing call to action, with a decision about what the camera does at each point.
This is the difference between an advertisement and a montage. Tools that render straight from a prompt give you your photographs with motion and music, which looks like a video and behaves like a gallery. A planned sequence poses something in the first second and resolves it in the last.
What you choose before it runs
The model, the duration and the aspect ratio. Two things worth knowing:
- Match the ratio to the placement. 9:16 for Reels, Stories and TikTok; 1:1 for feed; 16:9 for YouTube and landing pages. Generate again rather than crop; a crop puts your product where the interface sits.
- The cost is shown before you confirm. A 36-second multi-chapter video on a premium model costs several times what a short clip on a standard model costs, and you see the number rather than discovering it later.
What comes back
A standard MP4, 720p by default and 1080p on the premium models. You download it and use it anywhere: product page, organic post, paid campaign. You own the commercial rights. There is no player to embed and no dependency on us once the file is yours.
If a render fails for a technical reason, the credits are returned automatically and the agent tells you what went wrong in plain language.
Realistic timing
Minutes, not days, and the exact figure depends on the model and the length you chose. The honest framing is that it removes the production step entirely; it does not remove the thinking, and the thinking is where the quality lives.
Getting a better one
- Use a link with clean images. The plan can only work with what the page contains.
- Say who the buyer is. One sentence.
- Generate more than once. Each run plans a different angle, which is what makes a test meaningful.
- Correct in the chat. "Too slow", "start with it in hand", "warmer light". You are not starting over.
Related reading: From product URL to video in one chat and Importing products from Amazon & Shopify.