Product Video Marketing: Best Practices for 2026

Product videos are essential for e-commerce success. Here's how to create videos that convert.

Why Product Videos Matter

• 73% of consumers are more likely to buy after watching a product video
• Videos increase conversion rates by 80%
• Product videos reduce return rates

Best Practices

1. Show the product in action
2. Highlight key features and benefits
3. Keep videos short (15-30 seconds)
4. Optimize for mobile viewing
5. Include clear calls-to-action

Platform-Specific Tips

TikTok

• Vertical format (9:16)
• Hook viewers in first 3 seconds
• Use trending sounds

Instagram

• Square or vertical format
• Use captions
• Post during peak hours

Conclusion

Product videos are a powerful tool for e-commerce. Use AI to create professional videos at scale.